There is no secret as every game’s developer or studio dream to create an outstanding & popular game that is played by many people in this planet. In this article, you will read about Mobile Games Marketing strategies. If you want to play games then you should think about concept or engaging idea and transform it into playable app. If your game is ready then it is time to market it, so user acquisition is important part. You can use different tools to market this game on Goose search, YouTube, AdMob and remarketing.
Remarketing is another popular advertising technique that allows us to reach the target audience who can visit your campaigns of marketing. The benefits if remarketing is at you can work with audience who can expose brand or game however hasn’t been influenced for installations purpose. Thus now, you must know strategies that can promote and encourage games to install it.
Engagement (Mobile games marketing strategies)
By using some strategies it would be easy to promote game. You can attract audience more and more. Now next step is to attract and engage users with mobile game. Now engagement is separate issue and need dedicated posts however I will stress out below mentioned recommendations and useful stats.
- 20% of main installed mobile apps are opened once
- 95% of all installed apps are not used after one month of usage
- 95% of mobile apps cab be free
- 76% of mobile app’s profit from in-app purchases
As per survey, games can generate more than USD 4 billion as revenue in 2016. If you are developer of mobile games and not marketing the game then you are losing money. It shows that you are hiring celebrities and creating ads.
Making a Promotional Video for mobile Game
Some gamers don’t take interest in playing games. How anyone can download and play a game to find out its worth. You may convince hundreds of thousands of device audience to download and play it by making video. Now video must showcase the thrilling parts of game and it should be interesting. You must create YouTube channel of game and upload it. Share it on YouTube and add description on game’s landing page and play store. Now visitors can watch it properly. You may share video on Vimeo.
Get Benefit of Mobile Games Promo Platforms
If you are developer then you need guidelines for marketing from experts. Now you can hire export. If you want to pay attention on its designing then you can make it user friendly. Mobile game’s platforms help us to find the right users. It will provide CPI (cost per impression) to promote.
Maintain and Build a Home on a web for your game
Every game deserves unique landing webpage. Now mobile gaming competition is fierce. If you have created or build a home then you can blog about it and identify properties that makes your game more interesting and different.
Using ASO (App Store Optimization)
This can boost your mobile game and best strategy to attract users. You should know how to implement it? You can easily optimize it and give more time to segments of page on Play store. All these are main metrics such as description, rating, reviews, number of downloads and user’s experience.
Using Social Media
Millions of people connect with this media on daily basis. Some users can use it to play and have fun. You can create page on Facebook, you should remember icon of game and remember cover photo.